About Us

About PureCharm

Who We Are

PureCharm is a cosmetics & personal care destination operated by Zayviya online(OPC) Pvt Ltd. We curate science‑backed skincare, effortless makeup, modern fragrance, and pro‑grade tools—delivering safe, effective beauty that fits your routine.

Our Promise: Ingredient transparency, patch‑test reminders, reliable delivery, and hassle‑free support—so you can shop beauty with confidence.

What We Offer

Skincare: cleansers, toners, serums, moisturizers, SPF, masks
Makeup: base, lips, eyes, palettes, primers, setting
Fragrance & Body: perfumes, body mists, lotions, deodorants
Tools & Accessories: brushes, sponges, applicators, organizers

Each product page includes ingredients, usage tips, and storage notes for best results.

Quality & Safety

Ingredient disclosures and batch/lot tracing where applicable
Dermatologist‑informed best practices and non‑medical guidance
Hygienic, tamper‑evident packaging and leak‑prevention for liquids

Shade & Routine Support

Find your fit with shade charts and undertone tips. New to actives? Start low, go slow. Always patch‑test before first use and discontinue if irritation occurs.