Privacy Policy

Welcome to PureCharm – Cosmetics E‑commerce

PureCharm, operated by Zayviya online(OPC) Pvt Ltd, provides cosmetics and personal care products. We respect your privacy and protect your information in accordance with this policy.

Data We Collect

Account & Contact

Name, email, phone, shipping/billing addresses

Preferences & Skin Profile (optional)

Skin type/concerns, undertone/shade, fragrance sensitivity
Ingredient preferences/avoid lists, patch‑test status

Orders & Support

Order history, subscriptions, returns/exchanges, customer care communications

Device & Usage

IP, browser/device, OS, pages viewed, search queries, campaign attribution

Payments

Processed by PCI‑compliant providers—no full card storage by us

How We Use Data

Fulfil orders, shipping updates, manage returns/exchanges
Personalize recommendations (e.g., shade hints, routine suggestions) without medical claims
Improve product pages, ingredient transparency, and experience
Service messages and, if opted in, marketing communications
Fraud prevention and platform security

Sharing & Processors

Logistics/carriers for delivery/returns
Payment gateways for transactions
Analytics/communications providers for performance and support
Legal compliance or to protect rights/safety when required

We do not sell your personal data.

Cookies & Similar Technologies

We use essential, analytics, and marketing cookies. Manage preferences via your browser settings or our cookie center.

Security & Retention

Encryption in transit, role‑based access, least‑privilege practices
Retention per legal obligations and operational needs

Your Choices & Rights

Access, correct, or delete account information
Update skin/shade preferences and marketing choices
Opt out of marketing while receiving essential service messages
Request data portability where applicable

Minors & Policy Updates

The platform is intended for users 16+ or local age of consent. We may update this policy; material updates will be communicated via email or in‑app notices. Continued use constitutes acceptance.